How to manufacture virality for your brand (without gimmicks)

Michael Krivicka, Thinkmodo, B2B, Content, Marketing

I usually focus on revenue in these interviews but I do care about other indicators of size.

So when I heard that Michael Krivicka from Thinkmodo was available to do an interview I wanted to get him on here. What Michael does is create viral videos. A lot of people use that term for videos that are popular but he had created truly viral content.

I want to talk to him about how he does it. Michael Krivicka is the co-Founder of Thinkmodo which has created some of the most watched and shared viral videos in the world.

Michael Krivicka

Thinkmodo

Michael Krivicka is the co-Founder of Thinkmodo which has created some of the most watched and shared viral videos in the world.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder Mixergy where I interview entrepreneurs about how they built their businesses and I usually focus on revenue. And I care about revenue because I think most companies in the tech startup space don’t really care about revenue at all. It’s all about funding.

But I do care about other indicators of size. And what I really am trying to do with Mixergy is find entrepreneurs who build something that’s gone big, something that we want to duplicate, and bring them on here to talk to them for an hour about how they did it. And so when I heard that Michael Krivicka from Thinkmodo is available to do an interview, I said, “Yeah, absolutely. Let’s do it.” Because what he does is he creates these viral videos. And I know a lot of people say that they create viral videos, but what they do is create some fun videos.

One or two of them have gone viral and now...

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