Sketching as a Service

William Warren, The Sketch Effect, B2B, Marketing, SaaS (software as a service)

Joining me is somebody who thinks of himself as a creative turned entrepreneur. Today’s guest is somebody who’d been sketching, designing, and drawing his entire life but found himself working a corporate job at Chic-fil-a.

It was in endless meetings that he got a brilliant idea. I want to find out what happened in this interview.

William Warren is the founder of The Sketch Effect, which delivers whiteboard videos and dry erase board sketches at conferences to make your ideas understandable, memorable and sharable stories.

William Warren

The Sketch Effect

William Warren is the founder of The Sketch Effect, which delivers whiteboard videos and dry erase board sketches at conferences to make your ideas understandable, memorable and sharable stories.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their audience, built their audience, , how they built their businesses for an audience of entrepreneurs. Joining me is somebody who listened and he’s a guy who’s an artist himself.

Did you ever have William see yourself as, as a business person growing up?

William: you know, I never did. I am a creative turned entrepreneur. Um, so I never imagined I’d be doing this business thing, but I’m glad to be doing it. And, uh, enjoying finding a way to integrate my creative skill into this world of business.

Andrew: William Warren, whose voice you just heard is somebody who’d been sketching, designing, drawing for forever. And he had this brilliant idea. He said, you know, you go to conferences and every fricking speakers got PowerPoint. And now the new thing of course is keynote. And you...

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