The launch story behind The Honest Company

Christopher Gavigan, The Honest Company, Brand (branding), eCommerce, Non-Tech, Physical Product

Recently I had my second child which means I’ve been chugging soda because I’m up all night.

After you have kids there’s this conversation that has never happened before about things like the kind of detergent are you using.

My wife told me that we have to use this certain detergent from The Honest Company to wash our kids’ clothes.

Well, today I’ve got the cofounder of The Honest Company, His name is Christopher Gavigan. The Honest Company provides safe and effective products for baby, personal care, cleaning, vitamins & more.

Christopher Gavigan

The Honest Company

Christopher Gavigan is the cofounder of The Honest Company which provides safe and effective products for baby, personal care, cleaning, vitamins & more.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com. It’s the place where I’ve interviewed over a thousand entrepreneurs about how they built their businesses. And recently I had my second child, which means I’ve been hiding this a little bit but not too much, I’ve been chugging soda because I’m up nights a lot.

Christopher: You’re tired.

Andrew: I’m really just dealing with it.

Christopher: It happens.

Andrew: You know. You’ve got kids.

Christopher: I’ve got four.

Andrew: Four kids.

Christopher: Yes.

Andrew: So one of the things they tell you when you have kids is you have to enjoy your sleep before you have the kids because you’re not going to get much afterwards. I didn’t really pay attention to that. And then after you have kids, there’s this whole conversation that never existed before about things like what kind...

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