How an Amazon book flipper turned software founder

Caleb Roth, The Book Flipper, B2B, Content, Educational Company, Mixergy Fan

Today’s guest is a Mixergy listener who I invited to share his story.

Caleb Roth is someone who might not think of himself as an entrepreneur—in fact, he went pretty high up the corporate ladder at Johnson & Johnson.

But all along he was doing things on the side. Finally, he took the risk of going all-in on his side project and we’ll find out what happened in this interview.

Caleb Roth is the founder of eFLIP Software and ScoutIQ. eFLIP helps Amazon booksellers scale their businesses in the U.S. and abroad.

Caleb Roth

The Book Flipper

Caleb Roth is the founder of eFLIP Software and ScoutIQ. eFLIP helps Amazon booksellers scale their businesses in the U.S. and abroad.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs. And what I’m seeing is also up and coming new soon to be entrepreneurs even are listening to these interviews to see how other people build their companies to draw inspiration, ideas, and sometimes even specific tactics that they can use to build their companies.

Joining me is someone who I talked to because I’m kind of on a mission to talk to as many of my premium members as possible and I’m also going to start this year to talk to as many of my listeners as I can to just get to know what they’re up to, what they’re looking for from Mixergy. And as I talked to today’s guest, Caleb Roth, I said, “Caleb, I got to have you on Mixergy. This is not at all like an ulterior motive that I set out to have on this call. But I’m just...

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