The $21M ARR Business That Sells Your Email Address

Adam Robinson, Retention.com, Marketing, SaaS (software as a service)

Adam Robinson struggled to compete with MailChimp.

So he built software that’s too dangerous for them to build.

Businesses that use Retention.com can instantly grab email addresses from anonymous website visitors — even if they never fill out a form.
To promote his software he made himself into one of the few interesting follows on LinkedIn by picking fights, bringing drama and adding production values.

Adam Robinson

Retention.com

Adam Robinson is the founder and CEO of Retention.com, which identifies email addresses from anonymous website visitors.
He previously worked in finance but launched the email marketing company Robly after the 2008 financial crisis jeopardized his career.
Following an 8-figure exit, he bootstrapped retention.com to over $21M in ARR.

Andrew Warner: Hey there freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs who are building their businesses. Joining me is Adam Robinson. This guy, I. He blows my mind for a couple of reasons.

Number one, he’s got this software called retention. com where if you, you, my listener end up going to somebody’s website, your email address could get passed on to that person’s website without you typing it in. And then that’s that site could then email you and say, Hey, you didn’t buy for me. Why don’t you go and buy?

Which blows my mind. And as I’m looking at him, I’m watching him and he’s smiling with pride instead of like this shrinking. Oh, I can’t believe that he said it that way. There’s a whole like privacy thing. I’m not supposed to talk about what, no. Proud of...

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