Graph Paper Press: Know When Not To Go Freemium – with Thad Allender

Thad Allender, Graph Paper Press, Bootstrapping, Subscription (Membership) Model, Theme - WordPress or other

How does a theme maker bootstrap to over $1 million in sales?

Joining me is Thad Allender, founder of Graph Paper Press, which develops website designs for creatives using WordPress. I invited him to tell the story of how he built his company.

Thad Allender

Graph Paper Press

Thad Allender is the founder of Graph Paper Press, which develops website designs for creatives using WordPress.

 

Before we get started, tell me if you’ve got this problem. You’ve got a great product, but you’re not getting people to even try it, let alone buy it. Well, the problem is probably that you’ve got too much text on your site but check out what these startups have done. Here’s SnapEngage. They’ve got a video explaining their product right underneath the free trial button. Here is Send Grid. Right next to the get started button is a video explaining the product. Video, much more than text helps people understand what you’ve created and convinces them to try it and buy it.

The company that I recommend you turn to for this is Revolution Productions, same company that did both those startups and many others videos, Revolution-Productions. And when you go to their site, Revolution-Productions.com and contact them, I want you to talk directly to the founder, Anish Patel. Tell him I sent you; he’ll take great care of you and make...

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