How Testlio brought the power of a marketplace to the product testing space

Kristel Kruustuk, Testlio, Customer Acquisition, European Founder, Funding, International Founders, Marketplace, Women Founders

You’d think after 1,500 interviews I’d understand where all the interesting businesses are, where all the revenue is, but I still don’t. I’m still surprised by pockets of opportunity.

Today’s guest is a perfect example. Joining me is Kristel Kruustuk. She’s the founder of Testlio, which tests your products to uncover issues before your customers do.

The part that surprises me is there’s a marketplace of testers. I’m surprised the demand for testers is so big it’s one of the hottest, fastest growing areas of IT.

So we’re going to find out how she discovered this business, where she’s getting customers, how she’s managing a marketplace of testers and more importantly what you can learn from her experience to grow your own business.

Kristel Kruustuk

Testlio

Kristel Kruustuk is the founder of Testlio, which tests your products to uncover issues before your customers do.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And you would think by now I’d understand where all the revenue is, where all the interesting businesses are, but I still don’t. We’re talking about over 1,000, over 1,500, actually, interviews that I’ve done and still, I’m surprised where there are pockets of opportunity.

Like today’s guest would have totally shocked me and I would have said absolutely not to having her on except I now understand the space. It’s amazing. So, here’s the deal. Joining me right now is Kristel—and I want to make sure, Kristel, that I’m pronouncing your last name right—Kruustük.

Kristel: You got it right.

Andrew: Look at that.

Kristel: Yes.

Andrew: She is the founder of Testlio. What they do is it’s basically a marketplace that connects people with...

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