How to win hard-to-get clients (like pharmaceutical companies)

Rami Cohen, Telesofia, B2B, Customer Acquisition, European Founder, International Founders

Today’s guest was in medical school when he noticed something was very broken in how patients were receiving information about their health.

It was a big enough problem that he left his passion to create a company to solve the pain.

Dr. Rami Cohen is the founder of Telesofia which makes medical information clear for patients.

I want to find out how the business is doing and how he’s getting medical clients in board. They are not the easiest clients to get; I want to find out how he’s doing it.

Rami Cohen

Telesofia

Dr. Rami Cohen is the founder of Telesofia which makes medical information clear for patients.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I do interviews with entrepreneurs about how they build their businesses, and I record it explicitly for an audience of real entrepreneurs who are, chances are, building their business right now while they’re listening to me record . . . or while they’re while listening to this recording of this interview.

So get this, I’m really good at researching and preparing for my guests. I’m good at reading details about then, and still, whenever I go to a doctor’s office and they hand me a piece of paper telling me what to do, I get confused. And the truth is what they do is they give me this piece of paper that’s copied of a copy of a copy of a copy of a copy, so it’s just blurry and hard to read in the first place and it makes no sense. It wasn’t written by a real copy writer or anyone who has any concern for my understanding, and...

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