How Nikolay Piriankov turned custom engagement rings into an online business

Nikolay Piriankov, Taylor and Hart, eCommerce, European Founder, Failure, International Founders, Marketing, Mental Game, Physical Product, Scaling

Today I’ve got a guest who tried to get rich fast and instead, he lost a bunch of money.

It’s one of those things that’s easier to smile about in retrospect, but at the time was painful. But today he’s running a company where he’s trying to get rich and the speed is not as important for him anymore.

The company is growing and I want to find out how it’s growing. I want to know more about it.

His name is Nikolay Piriankov. Nikolay is the founder of Taylor & Hart, which sells custom diamond rings online.

Nikolay Piriankov

Taylor and Hart

Nikolay Piriankov is the founder of Taylor & Hart, which sells custom diamond rings online.

Andrew: Hey, everyone. My name is Andrew. I learned in a past interview show my hands actually show people I can be trusted, so I’m going to show my hands on camera a bit more. I’m the founder of Mixergy, where I’ve done over a thousand interviews, learned so much from all these entrepreneurs. And my goal for these interviews is to have people learn from them, build great companies based on what they learned and ideally come back here and do an interview yourself where you can tell me what you’ve built.

Well, today I’ve got a guest who–well, he tried to get rich fast and instead, he lost a bunch of money. He’s smiling when I talk about this. It’s one of those things that’s easier to smile about in retrospect, but at the time was painful. And he didn’t get rich fast. Instead, he got to lose his money fast. Now he’s running a company where he’s trying to get rich, I assume, a lot slower and I know that...

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