The software taking the teeth out of manipulative marketing

Katerina Axelsson, Tastry

As someone who loves whiskey, I know that most purchase decisions come down to marketing and how the bottle looks. Well, today’s guest noticed that too–particularly in the wine industry.

So she created a solution to demystify taste and help consumers make better choices based on their actual preferences.

Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.

Katerina Axelsson

Tastry

Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And when I’m not interviewing entrepreneurs, I, uh, I love drinking whiskey. The problem with drinking whiskey is that, um, the only way, you know, what a good whiskey is is if a friend introduces you to it, or maybe you go to the store and the bottle looks nice or it’s priced high.

And it’s got an interesting story. So you go and get it. All right. When you get into whiskey Catarina, I get really excited. Right? So I really believe that most people, for example, would prefer Johnny Walker, red to black. And I think most people who go Johnny Walker green and all these other colors don’t know what they’re talking about, but if they could actually taste it, they would know.

What they really liked the judging based on the bottle and the promotion. Number one. And number...

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