How your next frustrating experience could lead to your next business – with Tara Kelly

Tara Kelly, SPLICE Software, B2B, Women Founders

Have you ever gotten one of those robot calls from your bank about a problem with your account?

Today’s guest got a call like that and hated the experience. So she created a company that improved it. Her software is so good that it lets even large Fortune 1000 companies address each customer by name and make it feel authentic and normal and comfortable.

Tara Kelly is the founder of SPLICE Software which creates personalized human voice messaging. We’ll talk to her about how she did it

Tara Kelly

SPLICE Software

Tara Kelly is the founder, president and CEO of SPLICE Software which works with retailers to build customer loyalty programs focused on encouraging repeat sales to minimize attrition rates.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. I know people that are so ambitious that they’re listening to other entrepreneurs talk about how they built their businesses, looking for ideas like, “How do I get another Fortune 1000 customer? How do I grow my business? How do I get another big leap in my company?” Anyway, that’s the audience that I have.

Here’s what I’ve got for you today. Have you ever gotten one of those robot calls from maybe a bank with a problem with your account? Well, today’s guest got a call like that and she hated the experience. So, she created a company that improved on it. Her software is so good that it lets even big Fortune 1000 companies address each customer by name and make it feel authentic and normal and comfortable.

Tara Kelly is the founder of SPLICE Software, which creates personalized human voice...

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