Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. How do you come up with a great business idea? Well, over and over again, we hear at Mixergy that it starts with finding a pain. Because if you find a pain that’s big enough, customers will be eager to use your software, eager to use your services, eager to buy from you because they want that relief.
Well, today’s guest started her company by understanding her own pain. She was an event organizer that hated to create webpages for each new event that she did. She hated the processes that exist out there, like many other event organizers, but she decided do something. Before she did, she validated her idea and once she got that validation, she built up her business and I invited her here to talk about how she did it.
Her name is Tal Shoham. She is the cofounder of Evolero. Evolero is for event organizers that want to grow...