How innovation is the ‘Secret Sauce’ behind the success of Sylvain Labs

Alain Sylvain, Sylvain Labs, B2B, Brand (branding), Consulting

How does a company overcome innovation stagnation to bring a new product to the marketplace?

Alain Sylvain is the Founder of Sylvain Labs which is an innovation and brand design consultancy.

Companies are able to outsource their innovation issues to Sylvain Labs where they help businesses to identify unmet consumer needs and in turn, create new products to meet those needs.

Alain Sylvain

Sylvain Labs

Alain Sylvain is the Founder of Sylvain Labs which is an innovation and brand design consultancy.

 

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs. And I just got back from . . . Alain, I didn’t say this to you before, but I just got back hours ago from Santiago, Chile, where I ran a marathon.

Alain: That’s cool.

Andrew: Yeah, it was . . . I saw your eyes bulging out. It was like that. I didn’t expect the heat to be so bad.

Alain: The heat . . . yeah, [inaudible 00:00:27] . . .

Andrew: Yeah.

Alain: Yeah, so that’s the winter in that side of the world right now. So I guess that’s . . .

Andrew: Right. So I thought maybe it was going to be, you know, easy. I didn’t realize the heat would be the biggest barrier to me finishing the marathon, and then they ran out of water. But they did have Gatorade, which sponsored the race, so there was like...

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