How Jo Overline kept SwingDev from being a one hit wonder

Jo Overline, SwingDev, B2B, Customer Acquisition, Hiring, Mobile Apps, System

How does a startup founder keep his company from being a “one hit” wonder?

Five years ago I did an interview with a founder named Jo Overline who got a lot of press for an app he created called Ugly Meter. It was even featured on the Howard Stern Show. But he never wanted to be a one hit wonder.

A few weeks ago Jo emailed me and said, “We actually have a real agency now…and I’d like to come back to Mixergy to talk about how we did it.”

Today Jo Overline is the founder of SwingDev, which builds web and mobile apps for startups and early stage companies.

Jo Overline

SwingDev

Jo Overline is the co-founder of SwingDev which builds web apps and mobile apps and they do everything from the design to creating scalable back ends and they specialize in working with startups and early stage companies.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I do interviews with entrepreneurs about how they built their businesses.

And a few years ago, five actually, I did an interview with today’s entrepreneur and check out this headline, I’m kind of proud of it, “Ugly Meter: How to Make Half a Million Dollars by Destroying Kids’ Self-Esteem.” Such a fun interview. This guy created an app that allowed you to take a photo of yourself and then it would give you a rating from zero to ten, let you know how ugly you were.

It did fantastically. The app got a lot of press. It was on Howard Stern. I think the day after it was on Howard Stern it did an extra $80,000 in revenue. It was one of several apps that Jo Overline and his company created. And I remember looking at their website at the time and it said something like, “Want us to build an app like this for you?” and there was a button there....

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