Entering a huge market with a differentiator

Michael Martocci, SwagUp

Today I have a bootstrapper who entered a crowded market but some how he’s making it work. I want to find out how he did it.

Michael Martocci is the founder of SwagUp, an API-first platform to create, automate, and distribute high quality branded swag, across all teams and use cases.

Michael Martocci

SwagUp

Michael Martocci is the founder of SwagUp, an API-first platform to create, automate, and distribute high quality branded swag, across all teams and use cases.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs for an audience of entrepreneurs. And, uh, one of my past guests is the founder of micro acquire. It’s a place where you can go and buy and sell companies. And I’ve become friends with the founder I’ve invested in micro acquire, um, and.

He sent me a text message and he said, Andrew, we’re creating this content business. We’re going to take on a tech crunch, but we’re going to focus on bootstrappers. I said, great. And then as he featured this one company swag up, he texted me and said, Andrew, you’ve got to talk to this founder. And I said, why?

He goes, look at the story is a bootstrap company in the business. Of swag, which swag stands for stuff we all get. Right. Am I right about that? Michael?

Michael: It’s one of, one of the interpretations.

Andrew: It’s like a foul...

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