Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs. When I started out in the tech space with an online greeting card company, one of the things that our lawyers told us to do is just stop.
Allowing kids on the site, do whatever you can to not have any kids on the site. And I said, why? I said, well, think about it. When someone needs to send out a greeting card, do you collect their email address? I said, yeah, we hope that they join our email list. It says, yeah, what else do you do with it? We say, well, we use it to address the greeting card that somebody sends to their friend.
So what else do you do with it? Well, we automatically save it to the next time they come to our site. We know what their email address is and they don’t have to type it in. And so they have an easier experience. And Laura said,...