Podcasting for your business
I’m about to interview someone who emailed me years ago and said, “Hey, Andrew. I’m having audio problems with my podcast. And how do I make sure that the recording comes out right?” And we went back and forth a couple of times.
Well, I didn’t know what he did with his podcast until my team sent me a note and said, “Hey, look. We’re considering having Toby on for an interview. And here’s what he’s done.”
It’s a really interesting approach to podcasting. He does a podcast as a way of connecting with real estate agents and brokers.
Toby Salgado is the host of a podcast is called “Super Agents Live.” Some of the people he interviews end up becoming customers of his business, Real Estate Radio Experts, which helps agents and brokers buy TV and radio ads.
Toby Salgado is the host of a podcast is called “Super Agents Live” and founder of Real Estate Radio Experts, which helps agents and brokers buy TV and radio ads.
Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And I talk really fast because I grew up in New York where believe it or not, this is considered slow. Here’s the thing. I’m about to interview someone who years ago emailed me and said, “Hey, Andrew. I’m having audio problems. How do I record? And how do I make sure that the recording comes out right?” And we went back and forth a couple of times. And I didn’t know what he did with his podcast until my team sent me a note and said, “Hey, look. We’re considering having Toby on for an interview. And here’s what he’s done.” I go, “This is a really interesting approach to podcasting.” He does a podcast as a way of, and Toby correct me if I’m wrong at any point here. You do a podcast as a way of connecting with real estate agents and brokers. And...
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