Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interviewed entrepreneurs, but where I still do interview entrepreneurs about how they built their business. Um, a few years ago I offered a course for, we decided to go all out and we offered it for over a couple of thousand dollars and it was selling well.
And then someone on our team said, Andrew, you should offer a payment plan. And I said, Hm, I’m not so sure then someone. In the audience said you should offer a payment plan. I thought payment paying planets $2,000. Plus people have their credit cards. What do they need me to give them a payment plan for.
But it was pushed so much that I finally decided to give it a shot and sure enough, the payment plan was such a powerful option that I almost could have gotten rid of the pay once because so many people are taking it. And that’s when I realized that there’s an opportunity to break up...