Succeeding Where Airbnb Falls Short?

Steve Satoru Naito, Anyplace, Marketplace

This founder found a niche that Airbnb didn’t reach and rode it to $6 million in revenue.

Steve Satoru Naito’s Anyplace, accommodations come with big monitors, high-speed internet, an office setup, ergonomic chairs, webcams, and key lights, all tailored to create an optimal environment for remote work and zoom calls.

In this interview, you’ll hear Steve’s entrepreneurial journey from Japan to Silicon Valley, the unique business model that sets Anyplace apart, and strategies for customer acquisition and retention in the competitive accommodation sector.

Steve Satoru Naito

Anyplace

Steve Satoru Naito is the founder of Anyplace, which offers monthly, furnished accommodations designed for remote work. Originally from Japan, he moved to San Francisco to pursue his entrepreneurial dreams, and he has a background as a tech reporter for TechCrunch Japan.

Gusto Ad: This interview is sponsored by payroll provider Gusto. com slash Mixergy. But Andrew, boss that he is, will tell you about it later.

Andrew Warner: Hey there Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses and joining me as someone whose business I wouldn’t have thought would work in a world where you already have so many competitors. And sure enough, it is.

Steve Satoru Naito is the founder of Anyplace. is a remotework friendly accommodation. So if you’re traveling and you want to live someplace without having to pick out furniture and make sure that the internet is fast enough and all that, they provide it all from the couch that you’re going to sit on to the key light you’re going to use when you do a zoom call with someone all provided on a monthly basis.

And the reason I wouldn’t have thought it would work is because...

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