WishList Member: How A Non-Developer Bootstrapped A Profitable Software Company By Addressing His Own Frustration – with Stu McLaren
In this interview I’m going to find out how a non-developer, who was upset about software created a profitable plug-in that now powers over 40,000 sites, including Mixergy. When Stu McLaren couldn’t find software that did what he needed, he co-founded WishList Member, which makes a WordPress plug-in that turns a blog into a powerful membership site. Stu later created Rhino Support, a support system that saves you time when you respond to customers. I invited him here to tell the story of how he built those amazing products.
Also, I’ve done these interviews now for years. There’s one moment though, I feel especially ashamed of, something that I did and I was just getting started. I wasn’t sure of how to talk on camera and what not to say. Well I said it, and in this interview I’m going to address it, because it had to do with today’s guest.
Stu McLaren is the cofounder of WishList Member, which makes a WordPress plug-in that turns a blog into a powerful membership site.
Andrew: Coming up, you know how you can build the perfect product, show it to people, and they’ll tell you that what you’ve built is way better than what they’re using, and then they still won’t even try, won’t even switch to your product? Why not, and what can you do about it? Towards the end of this interview, Stu talks about how that happened to him, and what he did. The one thing that he did, that solved that problem.Also, I’ve done these interviews now for years. There’s one moment though, I feel especially ashamed of, something that I did and I was just getting started. I wasn’t sure of how to talk on camera and what not to say. Well I said it, and in this interview I’m going to address it, because it had to do with today’s guest.
Finally, what happens when somebody leaves you? I mean relationship wise. That’s totally different; you can let that person go. What happens when it’s in business and...
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