Membership Series: How to build a membership site right – with Stu McLaren
When I decided to build my business, I focused my life on membership sites. I knew that if I was going to create content, I’d have to bring in money to pay for the people who help create the content and to have support for people who are part of the community.
But, sometimes I feel kind of lost in the process.
So, because Stu McLaren is a friend of mine, I was going to have a private conversation with him about it. Then I said, “No, I’ve got an audience of other people who are going through this, who need to understand how to build a membership site and do it right. Why don’t we record it?”
Stu McLaren is the founder of WishList Member, which is a membership plugin that turns WordPress sites into membership sites so you can ad recurring revenue or even just sell one-time content on your site.
Stu McLaren is the founder of WishList Member, a membership plugin that turns WordPress sites into membership sites so you can ad recurring revenue or sell one-time content on your site.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy.com, home of the ambitious upstart, and home of a cold, I guess. I don’t know that I have a cold. I’m just stuffy. Maybe I’m just overworked.
Here’s what this interview is about. I decided to build my business, to focus my life on membership sites. I feel like if I’m going to create content, there are a number of ways that I can go about bringing in money to pay for the people who help create the content, and talk to the audience, and make sure that we have support for people who are part of the community.
And I could have done advertising, and frankly, I do have one advertiser – Scott Edward Walker of Walker Corporate Law. But I decided that I didn’t want advertising to be my focus. I could have gone for affiliate sales, but again, it just didn’t feel right to me. The model that made sense to me was a membership business...
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