How to scale gut-feelings with media buying

Patrick McKenna, Strike Social, B2B, Scaling, Social Media

Today’s guest has been running his company for five years. It’s huge but still under the radar.

I’m wondering why, so I’ve invited the founder here to talk about it.

Patrick McKenna is the founder of Strike Social which is a global social media advertising company.

Patrick McKenna

Strike Social

Patrick McKenna is the founder of Strike Social which is a global social media advertising company.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs. And get this. Today’s guest has been running his company for about . . . Patrick, has it been like five years at this point?

Patrick: Five, yeah. It feels like longer, but five.

Andrew: And it’s huge, but still kind of under the radar and . . . Right?

Patrick: Yeah.

Andrew: And I wonder why. I invited him here to talk about how he did it. His name is Patrick McKenna. He is the founder of Strike Social. What they do is they use machine learning to buy online ads for their clients, and that’s partially why they’re kind of under the radar. Nobody sees the software that a client is using to buy ads on the internet, but they’re out there. They’re doing good stuff. They’re building up. And I want to find out how...

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