Andrew: Hey there freedom fighters, I am your host. I am Andrew Warner of mixergy.com, home of the ambitious upstart and in a startup world we tend to talk about how people design products, how people develop and code up products, but we don’t talk enough about sales. The hustle that it takes to get people to care, to find out about and to try those products that we design and develop.
Well, today’s guest says that he likes to talk about sales, the hustle. That’s what we’re going to talk a little bit about in this interview and we’re going to find out how he built up his 2 business based on sales. Steli Efti is the co-founder of Elastic, which offers your startup a sales team on demand.
He also runs Close.io software that helps salespeople close more sales. I invited him here to talk about how he built up those companies and along the way I want to learn a little bit about those sales tactics and strategies that he’s...