Want To Inspire People To Join Your Mission? Start With Why. – With Simon Sinek
There’s a reason why I started this program by asking Simon Sinek to tell you a story about a man you probably never heard of, Samuel Pierpont Langley. It’s because if you understand how two unfunded upstarts beat him to a major technology achievement, you might be able to beat your better-funded rivals.
I’ll let Simon tell you the story. (It’s right at the stat of the program. All you have to do is hit play to hear it.) For now, I’ll just say that it’s one of many examples that he gives of how finding your “why,” and knowing your purpose will make decisions easier and help you get others to join your mission.
Simon Sinek, the author of Start with Why, teaches leaders and companies around the world how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He is quoted frequently by national publications and is a regular contributor to The Huffington Post and BrandWeek.
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Andrew: Hey everyone it’s Andrew Warner, founder of Mixergy.com, home of the ambitious upstart, and I’ve got Simon Sinek with me here today. He is the author of ‘Start With Why: How Great Leaders Inspire Every One to Take Action’. Simon I would like everybody in my audience to become not just a great leader, though I have that in mind for them, but I also want them to build great leading companies, because if they do that and they do it...
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