The genius way this content site is monetizing – with Josh Payne

Josh Payne, StackSocial, Content, eCommerce, Mixergy Fan

I noticed some content sites making money by running deals.

Deals.

One of my favorite Mac blogs, for example, does posts about new iOS updates and from time to time, they do blog posts about deals. Like a drone for under 100 bucks. Or speakers for 1/5th of what they’d usually cost.

The company behind those deals was founded by a Mixergy fan, so I invited him to talk about how he did it.

Josh Payne is the founder of StackSocial, which helps publishers monetize their sites by selling products that are relevant to their readers.

Josh Payne

StackSocial

Josh Payne is the founder of StackSocial, which helps publishers monetize their sites by selling products that are relevant to their readers.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart and the place where over a thousand entrepreneurs have come to talk about how they came up with the ideas for their businesses, how they built them, and to be confronted with some of my challenging questions. I have an audience of not dabblers, not want-repreneurs, just lookie-loos. No. Real entrepreneurs who are looking for real ideas, real lessons, real direction, because they’re building real companies and this is critical for them. That’s what these interviews are about.

One of the things that I noticed is that there are content sites that I read that are making money not by running banner ads, but by running deals. Deals. One of my favorite blogs, for example, does posts about iOS updates, about the new Yosemite this and this and that. From time to time, they also have a post about a deal, like a drone for under $100 that you...

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