Case Study: Making a cofounder relationship work

Alex Hillman, Stacking the Bricks, Bootstrapping, Content, Educational Company, SaaS (software as a service)

A few weeks ago, I interviewed Joel Hooks who created a site called Egghead which offered developer video training.

And he grew it $250,000 a month in revenue, which is substantial. One of the things he told me during the interview was that he learned how to do it by joining this course called Stacking the Bricks.

Today I have the founder of that program. Alex Hillman is founder of Stacking the Bricks which helps people make the shift from service businesses into products that they can sell over and over.

Alex Hillman

Stacking the Bricks

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses.

A few weeks ago, I interviewed this . . . Is Joel a developer, Alex?

Alex: His background is in development, yeah.

Andrew: He was, right. The thing that intrigued me about him is, this guy Joel Hooks created a site called Egghead which offered developer video training. And he did it really well and I got to . . . Let me see. I’m looking at my own website, $250,000 a month in revenue, which is substantial. And I think one of the things that he told me during the interview was that he learned how to do it by joining this program, joining this course. And the course is now called Stacking the Bricks. And I’ve heard several developers take that program, take that approach to heart and actually build businesses.

And these are developers, people who are kind of like very analytical...

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