Bootstrap Case Study: Spheric Technologies – with Dan Martell
The only thing Dan Martell & I agreed we wouldn’t reveal in this interview is the price he got when he sold his consulting company, Spheric Technologies (though he was willing to say it was more than a million dollars). Other than that, he was shockingly open, which makes this one of the most useful bootstrap case studies on Mixergy.
He revealed how he got clients by reading job listings and making calls under an assumed name. He was open about the mistakes he made. And he talked about the fun things he bought after he sold Spheric.
Today Dan runs Flowtown, but I intentionally cut Flowtown out of this interview so I could run it separately (on Monday), because the product development methodology he used to create Flowtown is too useful to be buried at the end of an interview.
Dan Martell is the co-founder of Flowtown, which makes social media powerful. Previously, he founded Spheric Technologies, providers of IT consulting and services.
Three messages before we get started.If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on VentureBeat, you know that he can help you with issues like raising money or issuing stock options or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at WalkerCorporateLaw.com.
And do you remember when I interviewed Sara Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s the stat, 95 percent of the people who call end up buying. Most people though don’t call her, but seeing a real number increases their confidence in her and they buy. So try this. Go to Grasshopper.com and get a phone number that will make...
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