Andrew: Hey everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I do interviews with entrepreneurs about how they built their businesses, and the truth is the first time I had an opportunity to interview today’s guest, his name is Joe De-Sena. He is the founder of Spartan. Spartan is this race that puts people through all kinds of obstacles. The first time I had an opportunity to interview him, I said, “Eh, I’m not so sure.” I thought it was a small business, and to be honest with you guys, as a runner, I thought that this stuff was just novelty. I used to go do long-distance races, and I would see people climbing on obstacles and think “They’re probably not good athletes. They’re looking for something to entertain themselves that’s fun. That’s not real work.”
Okay, I was wrong. I was wrong first of all this is a huge business. I had no idea that Spartan was so big and, number two, I...