Rand Fishkin on how to amplify authentic promotion

Rand Fishkin, SparkToro, Marketing, PR / Media Marketing

I’ve interviewed Rand Fishkin several times and I’ve been beating myself up about a question I asked. I’ve got to bring it up in this interview.

Rand Fishkin is the founder of SparkToro which allows you to discover all the sources that influence your audience.

I invited him here to talk about marketing because he’s so good at it.

Rand Fishkin

SparkToro

Rand Fishkin is the founder of SparkToro which allows you to discover all the sources that influence your audience.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I’ve interviewed Rand Fishkin, the founder you’re about to meet several times here today and I have been beating myself up for something that I asked him in the past and a helpful answer that he gave me. And I think it’s time for me to bring it up.

Rand Fishkin is . . . Actually, it’s kind of funny. Someone on my team used my Twitter account to say that Rand is the founder, co-founder of SEOmoz, which is true. It’s no longer called SEOmoz, but it’s true. And the CEO of SEOmoz, which is no longer true. It is the leading SEO company in the world, which Rand then tweeted back and said, “No, we’re not the leading,” which I’ve never had anyone do. And I realized, “Ah. How did I miss that?” when I was proofreading stuff, number one. Number...

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