Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. You may not know my dad was an entrepreneur, his whole life. I remember, um, One time he got into opening up stores to sell clothes. And I read an article, I think it was in the wall street journal that said that there was this team of people who are going into stores and saying, if you’re playing music, you have to pay for the license.
And apparently store owners were. Once they found out about it, they were happy to pay. Well, at least they were accepting. I remember going to my dad and saying, look, we play music in the store all the time. That’s how you create the vibe. That’s how you get this. He was playing a lot of hip hop. Um, that’s how people maybe forget for a moment that you’re actually a Persian guy who doesn’t ever listen to hip hop and would never wear the...