Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs.
No secret I live here in San Francisco, and I’ve got to be honest with you that one of my big challenges is that I’ve got a very San Francisco mindset right now, and so when it came to online blogs, for a long time I was thinking of, especially the ones that was started back in their late aughts, like 2008, etc., in that period, I was thinking TechCrunch and Mashable. Those are the guys who matter. Those are the big guys. And then anytime I’d see a small player that was new that the cool kids weren’t talking about, I was dismissive, I’ll be honest. And that’s exactly what happened when I first came across Social Media Examiner. I said, “Interesting, cute blog. Probably created by someone in their 20s who is trying to figure out...