How Answering “So What?” Will Increase Your Site’s Engagement – With Mark Magnacca

Mark Magnacca, Customer Acquisition

I invited Mark Magnacca to Mixergy for a second time so he could go into more depth about the ideas behind his book “So What?” and show us they’d apply to web sites.

To help illustrate his message, he put together a series of slides and gave feedback on Mixergy viewer’s web sites. (You can download the deck below.)

Mark Magnacca

Mark Magnacca is the President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of “So What? How to Communicate What Really Matters to Your Audience” and “The Product is You.”

 

Andrew: This interview is sponsored by WuFoo, where you can get embeddable forms and surveys on your site for free. And you can even get beautiful reports like this one, so you can analyze the results you get. It’s also sponsored by Shopify. If you go to Shopify.com, you’ll be able to create and manage your own online store. And they even have an app store, which lets you enhance your store with powerful plug-ins. And this interview is sponsored by Grasshopper, which has unlimited extensions. And here, let me let them explain them to you.

Commercial Announcer: Dedicate an extension to each employee and department, so your business can run more efficiently and project a professional image to callers. Each extension has its own call forwarding, voice mail, and message notification settings. And even if you’re the only employee, by utilizing multiple extensions, you’re giving your small business the big company sound it needs.

Andrew: All...

Continue reading the transcript...

The slides we discussed