Tactics for growth from a founder with multiple businesses

Ezra Firestone, SmartMarketer

Today’s guest got really into chat bots before anyone else did and understood how to use them. Recently he and I recorded an interview about how he does messaging bots, but also wanted him to come on to talk about how he built up his businesses.

Ezra Firestone is the cofounder of BOOM by Cindy Joseph. They sell organic skincare and cosmetics for women of every generation. He also has this tool that allows you to do a one-click upsell. He turned it into a plugin that anyone can use. That’s a whole other business called Zipify. They make ecommerce plugins for Shopify stores.

Finally he’s got SmartMarketer.com where he teaches everything he knows about ecommerce marketing.

Ezra Firestone

SmartMarketer

Ezra Firestone is the founder of SmartMarketer.com where he teaches everything he knows about ecommerce marketing.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com and this is a place where I’ve done over a thousand interviews. My goal is to bring you entrepreneurs who have real businesses, growing businesses, not just the ones that you might see on TechCrunch because they just got funded by someone, but the companies that are actually growing, doing interesting things and frankly, are underreported by the tech press.

And today I’ve got a founder who had a fan-freaking-tastic business. You’re going to see the size of the business and you’re going to see how he built it. It’s going to be one of the best interviews on Mixergy, I know it. And the thing that spurred me on to get him on here is that he got really into chat bots before anyone else did and understood how to use them. So he and I recorded a program for Mixergy, which I hope you’ll hear on Mixergy about how he does messaging bots, but also wanted him to...

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