Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And I remember when I started Mixergy, the digital marketers were putting popups up on their site. And I remember one specifically, I won’t call him out because he gets pretty aggressive with people who even criticize him a little bit. But he said, “The numbers are big. People are actually putting in their email addresses. Why wouldn’t I do that? I get a lot of complaints. But those people don’t understand business. Business tells me I get a lot of email addresses if I put up a popup. And so I’m doing it.”
And truthfully, there were publishers who didn’t agree with that for years. And then I saw it spread because it does work, even though it creates a bad user experience. In many cases, it does work. Even Bill Gates, I was on his site, he had a popup asking for an...