Andrew: Hey there, freedom fighters. My name is Andrew Warner, I’m the Founder of Mixergy, where I interview entrepreneurs about how they built their businesses. A lot of the entrepreneurs that I interview come up with innovative models, innovative business models, innovative products. And I have to be honest, today’s guest did something really innovative and I don’t fully understand it, but I think I get the heart of why it’s so exciting for people.
All right. The guest that we’re going to get to meet today is Francesca Roveda. How do you pronounce your last name? I love how you did it, I’m trying to reproduce what you did. Roveda.
Francesca: Right. It’s Roveda.
Andrew: Roveda. When we first connected it was, like, so cool, I said, “I got to say it that way.” So here’s what she did, she is the Founder of a company called SixthContinent. The way it works is you buy gift cards, the same kind of gift...