They Told Her Sittercity Wouldn’t Work. So She Proved Them Wrong. – with Genevieve Thiers
Investors didn’t just tell Genevieve Thiers that her idea for a matchmaking site that connected mothers and babysitters wouldn’t work. They patronized her. They said they didn’t want to invest in a “babysitting club.”
Her entrepreneurial optimism didn’t let her give up. “It only made me more determined,” you’ll hear her say in this program. “I thought, ‘Oh, this is great! This is so great even the investors have no idea how big it is!'” And it did get big. Today, over a million caregivers have profiles on her site, Sittercity, and hundreds of thousands of care-seekers turn to it to find babysitters, pet sitters, and more.
In this program, you’ll learn how to she did it. How she personally put up fliers when she couldn’t afford advertising. How she talked to mothers. How she learned to get publicity. How she learned to create a product for corporate clients. And how her company’s revenues got so big it made Inc’s list of fastest growing private companies — TWICE.
Genevieve Thiers founded Sittercity, America’s largest and most trusted online source for child care, pet care, senior care, housesitting, housekeeping and tutoring. Sittercity has a network of more than a million caregiver profiles nationwide, and helps families and individuals across America find the perfect in-home care provider quickly, easily and safely.
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