You should pay attention to the schlep like this founder
And when you find out about today’s guest company, you probably are going to say, “Oh, why do I need to even know about this? This doesn’t seem that interesting.” And you won’t be the first.
But here’s the thing: Anyone who sells online should find out about his company. Paul Graham, the founder of Y Combinator said, “We have schlep blindness.” The idea that when things are really tough, we don’t pay attention to them because we believe that’s the way it has to be. But the schlep is where the opportunity lies. Where there isn’t competition but there is a deep need for somebody to come in and solve that schlep problem.”
Today’s guest did it and we’re going to find out how he did it.
Nicholas Daniel-Richards is the founder of ShipHero, a cloud-based warehouse and order management system.
Nicholas Daniel-Richards is the founder of ShipHero, a cloud-based warehouse and order management system.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their incredibly successful companies. And when you find out about today’s guest company, you probably are going to say, “Oh, why do I need to even know about this? This doesn’t seem that interesting.” And you won’t be the first.
He actually took this idea out to investors and they all had this big response, big yawn. And it’s because we all think about, “How do I sell more online? How do I get more people to look at my product? How do I get more people to take their credit cards out and buy and then once they buy we don’t really care?” We think it’s all going to work itself out. I did the hard part. I sold. And today’s guest said actually what happens after people buy decides whether they buy from you again, decides whether they go online and they start to...
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