Case Study: A bedding company with a sense of humor

Colin McIntosh, Sheets and Giggles, Brand (branding), Covid Recession, eCommerce, Non-Tech, Physical Product

Today I have a guest who seems to enjoy the fact that he’s got this business that sells sheets in a market where people have no way of differentiating sheets and no interest in trying. Instead, he decided to go all in with personality.

Colin McIntosh is the founder of Sheets and Giggles, eco-friendly eucalyptus lyocell bedding.

I invited him here to talk about how he’s built it and what happened with his previous business. I also want to find out what he’s going to do now that the world is changing.

Colin McIntosh

Sheets and Giggles

Colin McIntosh is the founder of Sheets and Giggles, eco-friendly eucalyptus lyocell bedding.

Andrew Warner 0:05
Hey there freedom fighters. My name is Andrew Warner. I am maybe the last time that I’ll be recording out of my office here in San Francisco. I mean, no kidding. We don’t know when we’ll be allowed back in. We’re under lockdown. And you know, this is getting a little bit too too much into today’s date. Yeah, who knows where things are going and it is heavy, but I’m really appreciative that with my schedule being so tight today that Colin McIntosh said, Yeah, I’m still gonna be there. I’m going to be recording and it’s tough times but I will be here to tell you and your audience Andrew, how we made this new company and made it so successful. Colin McIntosh is the founder of sheets and giggles they sell sustainable Eucalyptus Lyle Lyle, sell sheets, I don’t even know what lyocell is. But when I say

Colin McIntosh 0:54
what is it, I tell you all about it’s basically it’s...

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