How a former sales rep turned some $5 Starbucks gift cards into a powerful direct mail solution for salespeople

Kris Rudeegraap, Sendoso, Customer Acquisition, Marketing

We get a lot of email. We get a lot of online communication. So whenever you get something physical in the mail, it stands out and the person who sent it feels a little bit more real to you.

Well, today’s guest realized this a while back and said, “You know what? I’m going to start a company around this.” And it started with just coffee and it moved on to almost anything you can imagine.

Kris Rudeegraap is co-founder of Sendoso, a fully integrated direct mail and gifting solution which enables companies to acquire target prospects and retain customers.

Kris Rudeegraap

Sendoso

Kris Rudeegraap is co-founder of Sendoso, a fully integrated direct mail and gifting solution which enables companies to acquire target prospects and retain customers.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I, not only do I, but I’ve done it for a long time, interview entrepreneurs about how they built their businesses. And I say that because joining me is somebody who has listened to my interviews and built a company. And I’m so proud to see what he’s done, and I’m so excited that he’s here to do this interview with me. His name is Kris Rudeegraap. He is the founder of a company called Sendoso. Am I pronouncing it right?

Kris: You are. Thanks, Andrew.

Andrew: I love the idea behind this. By the way, you might want to move your mic up just a little bit so it doesn’t get your breath a little bit more. I know it’s kind of awkward. Tell me if that actually . . .

Kris: That works.

Andrew: Awkward too. Good. It sounds better.

Kris: We’re good.

Andrew: I want to make sure that you sound good....

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