Have the guts to shut down a good business to build a great business

Jack Groetzinger, SeatGeek, Failure, Marketplace, Mental Game, Mixergy Fan, Scaling, Traffic

Back in 2010, I interviewed a guy who was a Mixergy fan who had a good idea for a business that was doing well but wasn’t going to do great. So he did the gutsy thing and he scrapped that idea and he started a new company.

I invited him to talk about how he did it and the guts involved in shutting down something that was doing okay to try to get something big. The new company was called SeatGeek.

In the years since then, I keep hearing SeatGeek’s name mentioned in just about any conversation around sports and ticketing. They just keep getting bigger and bigger and bigger. So now I’ve got the cofounder here to talk about what’s happened since then and how they got this far.

Today’s guest is Jack Groetzinger. He is the cofounder of SeatGeek, a marketplace for live entertainment.

Jack Groetzinger

SeatGeek

Jack Groetzinger is the cofounder of SeatGeek, a marketplace for live entertainment.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.

Back in 2010, I interviewed a guy who was a Mixergy fan who had a good idea for a business that was doing well but wasn’t going to do great. So he did the gutsy thing and he scrapped that idea and he started a new company. I invited him to talk about how he did it and the guts involved in shutting down something that was doing okay to try to get something big. I see Jack, my interviewee is smiling, he remembers it. And the new company was called SeatGeek. We talked about how he was growing it, what happened.

And man, in the years since then, I keep hearing SeatGeek’s name mentioned in just about any conversation around sports and ticketing. And every time I hear their name, I go, “I know that company. I know that guy. I remember them when.” They just keep getting bigger and bigger and bigger. So now I’ve got the cofounder here to talk about...

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