FeeFighters: Changing Your Company’s Brand Can Change Your Company Completely – with Sean Harper

Sean Harper, FeeFighter, Brand (branding), Customer Acquisition, eCommerce

How do you change your company’s brand?

A few months ago, I interviewed Sean Harper. His company was called TransFS. I remember telling him that it was a hard company to remember. Since then, he changed it to FeeFighters and business is booming.

FeeFighters, is a comparison shopping web site for credit card processing. Let’s find out how it transformed itself.

Sean Harper

FeeFighter

Sean Harper is the cofounder of FeeFighter, a comparison shopping web site for credit card processing.

 

All right. Before we get started, imagine you have an idea for a new product. Maybe it’s a mobile app for students, and you need feedback. Well, you can ask your friends, but few of them are still students, so what do you do? That’s where this site comes in.

AYTM is where you go to have surveys filled out by potential users. They’ll find the people to take the surveys for you. They’ll make sure that they’re the right fit for you. So look. You come here and you can specify the income that you’re looking for, the gender of your potential customers. You can specify their careers. In this case I picked students. You can ask for a specific number of people to complete surveys for you. And then, when you create the surveys, look at how many options you have. Video. You can ask them for a feedback on photos of your potential product. You can ask open-ended questions, close-ended questions. Lots of different things that you can do. Finally, you...

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