The Marketing Secret Weapon Behind Fast Growing Startups – with Sean Ellis

Sean Ellis, 12in6, B2B, Marketing, PR / Media Marketing, Scaling

I need to be honest and admit that an interview is a pretty weak way to find out how Sean Ellis helps shape marketing at fast-growing startups. He’s fiercely protective of his clients and techniques. But I HAD to have Sean on Mixergy because my past interviewees kept urging me to interview the man they trust most with their marketing.

And they were right. Even though he cited NDAs more often than I’d allow any other Mixergy interviewee, I know you’ll get a lot of value out of this interview because you’ll see how Sean drove massively scalable growth at companies like Dropbox, Lookout, KISSMetrics, Grockit, LogMeIn, Xobni, Eventbrite, and others.

Sean Ellis

12in6

Sean Ellis is the founder and principal at 12in6 Inc., a firm that helps startups transition to high growth companies.

 

Andrew Warner: Before we get started, I have to tell you about three great companies. PicClick is the first. It’s a one-person start-up from my friend Ryan in San Diego. PicClick gives you a visual way to search eBay, Etsy, and other sites. Ryan is already doing one million product sales per month on PicClick.com. Not hits, but sales. Go to PicClick.com to see how he’s doing it.

99Designs. It’s the largest crowd-source marketplace for graphic design. When I used them, I wrote a description of the design I needed and how much I wanted to pay. I got a bunch of designs back. I gave each designer feedback. I picked the one I liked best and that’s the only one that I paid for. Try them for logo design. If you need a blog design use them. If you need app icons use them. There’s so many different reasons why you night want to use them. Check out 99Designs and you’ll see why so many past Mixergy guests have used 99Designs.com.

And...

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