Fail Series: Doing Too Much – with Scott Gerber

Scott Gerber, Sizzle It!, Failure, Hiring, Mental Game

In school, Scott Gerber ran a production company and he was the guy who could get things done, like the time he landed a plum job to shoot behind the scenes video for Lil’ Kim.

So after he graduated, it was time to go big. This is the story of how going too big too soon led to failure, and of the one thing that helped him rise back up.

Scott Gerber

Sizzle It!

Scott Gerber is a syndicated business columnist, and the Founder of Sizzle It! and Young Entrepreneur Council. He’s also the author of Never Get a Real Job.

 

Before we get started, have you seen these? Here’s a box right there on

Wistia, here’s another box on InDinero’s website. They’re all over the

place. They’re from this company, Olark; here’s another one. The reason

these companies have the box up on their website is so their customers can

have chats with them in real time.

Now, imagine what a confused customer is going through, and the frustration

they’re having with the website. Then, boom! They have the ability to chat

with the founder, with someone at the company who cares and can help them.

Beyond solving their problem and giving you a way to help your customers,

it’ll also give you insight into what your customers are going through when

they’re on your site in real time. Olark. I’m making you aware of them so

that you’ll add them to your website and be able to give your...

Continue reading the transcript...