Swagbucks: How Pivots Lead To Profits – with Scott Dudelson

Scott Dudelson, Swagbucks, Bootstrapping, System

Scott Dudelson got big celebrities to promote his product — including World Wrestling Entertainment, Green Bay Packers and KISS — but the big, breakout hit still alluded him.

This is the story of how a series of pivots changed everything. Last year Scott’s company did $10 million in sales, and this year it expects to double it. Scott is the co-founder of Swagbucks, which gives users virtual currency when they do things like search the web, take surveys or join other services.

Scott Dudelson

Swagbucks

Scott Dudelson is the former CEO of Music for Charity Productions, concert photographer, contributing writer for various music magazines, and the current COO at Swagbucks.

 

Andrew: Before we get started, tell me if you have this problem. Your business is getting bigger, and bigger, and bigger, and congratulations on that, but at the same time, your email inbox is getting bigger, and bigger, and bigger, and bigger. How do you manage it all? Well, here’s a solution. It comes from UserVoice. Watch this – it’s a form that pops up, that’s familiar to users. They can type in the subject of their message, and look at what happens. Right here, if their issue is already adressed before, it’s right there. They get the answer because UserVoice finds it in your system. UserVoice. It’s a one-stop solution for all your help desk needs. Easy to add to your website. You don’t have to use Gmail or whatever email program you’re using. You can use UserVoice to manage customer feedback and it’s easy to add. UserVoice.com. Also, check this out. You know Shopify, right? Do you know how beautiful their stores are?...

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