How deodorant sold at Farmer’s Markets grew into a company sold to Unilever

Jaime Schmidt, Schmidt's Naturals, Brand (branding), eCommerce, Non-Tech, Physical Product, Sell Your Business, Women Founders
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Today’s guest has had some big news since we booked this interview. She’s sold her company!

Jaime Schmidt is a Co-founder of Schmidt’s Natural, plant-powered odor protection with ingredients like charcoal, rose, and jasmine.

I want to find out how she built it from a product only available in Farmer’s Market’s to selling the company to Unilever.

Jaime Schmidt

Schmidt's Naturals

Jaime Schmidt is the founder of Schmidt’s Natural, plant-powered odor protection with ingredients like charcoal, rose, and jasmine.

Andrew: Hey, everyone, it’s Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And I can’t even believe today’s guest even showed up. She’s had some big news since we booked this interview. She sold her company and I invited her here to talk about how she did it. And I’ve got to to tell you that this is the founder of a company whose product I actually use. I don’t really care, I’ll be honest with you guys, I’ll be honest with you too, Jaime. I don’t care about natural stuff.

Two nights ago, seriously, honestly, my wife and I got into an argument because I told her I don’t care about getting organic eggs, just get me whatever’s available. I don’t want to wait an extra day for the organic stuff to show up. The one thing that I got it in my head that I really care about is deodorant. I think a long time ago, I heard that deodorants...

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