How to launch a two-sided marketplace from day one – with Jerry Nettuno

Jerry Nettuno, Schedulicity, B2B, Bootstrapping, Customer Acquisition, Marketplace

Get this, you know how hard it is to create a marketplace? Well, today’s guest found a way to make it easier for himself.

Take a marketplace for hairstylists, for example. You’d have to get a whole lot of hairstylists in there or else you wouldn’t get the customers. But why would you get hairstylists if you have no customers? Or maybe you get customers first but you have no hairstylists, so it makes no sense for the customers to be there because they’re going to be upset that they can’t book an appointment because they don’t have anyone local.

Well, today’s guest found a way to deal with that chicken and egg problem that all marketplaces have and he built a growing business.

Jerry Nettuno is the founder of Schedulicity, an appointment scheduling software for small and medium-sized businesses.

Jerry Nettuno

Schedulicity

Jerry Nettuno is the founder of Schedulicity, an appointment scheduling software for small and medium-sized businesses.

Andrew: Hey there, Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy.com.

Get this, you know how hard it is to create a marketplace? Well, today’s guest found a way to make it easier for himself. The challenge with the marketplace is let’s suppose wanted to have a marketplace for, I don’t know, hairstylists. You’d have to get a whole lot of hairstylists in there or else you wouldn’t get the customers. But why would you get hairstylists in there if you have no customers? Or maybe you get customers first but you have no hairstylists, so it makes no sense for the customers to be there because they’re going to be upset that they can’t book an appointment because they don’t have anyone local.

Well, today’s guest found a way to deal with that chicken and egg problem that all marketplaces have and he built a growing business. He will not tell me what the revenues are. I’ve tried several...

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