How to get your product into celebrity hands (and recover from every possible mistake) – with Sarah Shaw
As I read the bio for today’s guest, I thought, “Wait, is she really going to talk about that?”
It was a bio full of incredible accomplishments but also disasters that most people don’t want to talk about outside of dinner at my house or a scotch night.
Sarah Shaw is the founder of Sarah Shaw Consulting, which acts as a virtual CEO for service and product companies.
Prior to that, she ran a collection of companies, largely in fashion but not exclusively and what she did that I’m especially impressed by was she got a lot of press. She got product into Jennifer Aniston’s hands, which got her into a magazine.
I wanted her to come on here so we could learn about the whole ups and downs of entrepreneurship from someone who’s so impressively open.
Sarah Shaw is the founder of Sarah Shaw Consulting, which acts as a virtual CEO for service and product companies.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is home of the ambitious upstart. Boom.
And today, I’ve got a Mixergy fan who wrote in to volunteer herself as an interviewee. As I read her bio, I thought, “Interesting…” Then I thought, “Wait, is she really going to say that? Maybe not. Let’s keep reading. Is she really going to talk about that? Let’s keep reading.” And it was like a full bio of incredible accomplishments but also disasters that most people don’t want to talk about outside of like dinner at my house or a scotch over here. I thought if she’s willing to talk about it–I see you, Sarah, nodding, so you are–she’s going to make for a great guest.
Sarah: I love it.
Andrew: The woman who you see on your screen right now is Sarah Shaw. She is the founder of Sarah Shaw Consulting, which acts as a virtual CEO for service...
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