How Sara Ledterman is changing online magazines with shoppable content

Sara Ledterman, Adorno, B2B, Content, Women Founders

Joining me today is Sara Ledterman. She is the cofounder and Editor-in-Chief of Adorno Magazine, an online magazine and a retail site.

What makes Adorno interesting is when you see something in a photo in the magazine, you can pretty much click anything and then go and buy it.

Frankly, I wasn’t sure if we should even do this interview because the company is so new. But after a private conversation with Sara I couldn’t believe what she was able to do in such a short period of time. So I asked her to share with the Mixergy audience.

Sara Ledterman

Adorno

Sara Ledterman is the co-founder and Editor in Chief of Adorno Magazine an online home decor magazine and retail site.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart.

Joining me today is Sara Ledterman. She is the cofounder and editor in chief of Adorno magazine. It’s an online magazine and a retail site. What makes it interesting is when you see something in a photo in the magazine, you can pretty much click anything and then go and buy it. And it all looks beautiful. Sarah, it’s great to have you on here.

Sara: Thank you.

Andrew: Thanks also for dealing with the whole internet connection thing. Where are you today? The connection was so bad last time. You worked on it. Thanks for coming back. Where are you today?

Sara: I’m in Santa Cruz, California.

Andrew: Okay. I think last time we talked you were in the office or your house.

Sara: Last time I was in the office too but I don’t know what was going on.

Andrew: Man, it’s one of the...

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