How To Create Something So Fascinating That People Can’t Help But Be Drawn In – with Sally Hogshead
When I looked over the transcript of this interview, I noticed that Sally Hogshead used words like “involuntary” and “instinctive” to describe the drawing power of the triggers that she wrote about in her latest book, Fascinate: Your 7 Triggers to Persuasion and Captivation.
In the interview, I asked Sally to explain how each of the triggers works, but also to beyond and actually show how they can be used on the kinds of businesses that I know listeners in my audience are building. If you listen to this program, I promise you’ll be able to use at least 1 of the techniques she taught within the next week.
(And if you take the f-score personality test that we talked about, use the code Andrew so I can tell you how other Mixergy listeners did.)
Sally Hogshead is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola and Godiva. Sally’s work and insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC.
Andrew: Hey, before we get started, does your email provider offer this. check out the top of dnamail.com. There is a phone number with 24 hours a day, seven days a week support. What happens right now if your email goes down? What does that mean to your business? What happens is you wait for somebody to fix the problem. Try dnamail.com, they are the experts when it comes to handling email that give you a hosted exchange solution and they’ll have somebody in Los Angeles ready standing by the phone in case you have any issues or questions, and if you need Google apps, they will do that for you too. Dnamail.com. Alright, check also 99designs, I showed you all the designs that I got when I was a customer at 99designs, check out what Troy Simpson sent me, he was listening to me talk about 99designs, he said hey I used it, and look at all the designs that I got. Now, if you use 99designs here is all you do. You go on to the website, you just grab the design...
Continue reading the transcript...