How a craft beer sold for $100M

Josh Landan, Saint Archer

Before talking to today’s guest, I would have guessed that the craft beer market was fully saturated.

In this interview, I’ll find out why he thought there was room for one more. Josh Landan is the founder of Saint Archer, a craft brewery that was sold in 2015.

I also want to ask him about his new company, a hard seltzer.

Josh Landan

Saint Archer

Josh Landan is the founder of Saint Archer, a craft brewery that was sold in 2015. Today he is the founder Ashland Hard Seltzer.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And joining me is Josh Landon, who years ago, looked around and said, you know what? There isn’t a brewing company. There isn’t a beer.

There isn’t a drink that really speaks to people like me. And by me, Josh, I’m assuming you meant surfers skaters, that California vibe.

Josh: Yeah, everybody that’s interested in those types of things. Right. Growing up, doing them. And, there’s the California person that the kind of big beer businesses portray and then there’s the real California person. Right. And I think, uh, and then I think there’s a little bit of a gap there.

Andrew: I wonder what the differences, but also I’ve got to tell you, Josh, I wonder why does it matter? Why can’t you just drink any one of the craft beers that’s...

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